Best SEO Tools Software in 2026

8 seo tools tools ranked by a transparent score: 60% feature coverage, 25% price value and 15% free plan availability.

#	Tool	Score	From	Free plan
1	SE Ranking SMBs, agencies wanting value for money	79	$55	❌	Try SE Ranking →
2	Ubersuggest beginners, budget-focused site owners	78	$29	✅	Try Ubersuggest →
3	Serpstat growth teams, PPC and organic specialists	78	$59	❌	Try Serpstat →
4	Mangools bloggers, clean visual keyword research	70	$29	✅	Try Mangools →
5	Moz Pro in-house SEOs, local business rankings	62	$99	❌	Try Moz Pro →
6	SpyFu PPC marketers, competitor search arbitrage	61	$39	❌	Try SpyFu →
7	Semrush marketing agencies, comprehensive SEO & PPC	60	$139.95	❌	Try Semrush →
8	Ahrefs link builders, technical SEO professionals	48	$129	❌	Try Ahrefs →

Compare costs for your team

Team size: 5 users

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Feature	SE Ranking	Ubersuggest	Serpstat	Mangools	Moz Pro	SpyFu	Semrush	Ahrefs
Free plan	❌	✅	❌	✅	❌	❌	❌	❌
Starting price	$55 /mo	$29 /mo	$59 /mo	$29 /mo	$99 /mo	$39 /mo	$139.95 /mo	$129 /mo
Keyword research database	✅	✅	✅	✅	✅	✅	✅	✅
Backlink audit & link tracking	✅	✅	✅	✅	✅	✅	✅	✅
Daily rank tracking	✅	✅	✅	✅	✅	✅	✅	✅
Technical site crawler & audit	✅	✅	✅	—	✅	—	✅	✅
Competitor organic & paid insights	✅	✅	✅	✅	✅	✅	✅	✅
Content optimization / SEO editor	✅	—	✅	—	—	—	✅	—
Local SEO & listing management	✅	—	✅	—	✅	—	✅	—
Public API & Looker Studio	✅	—	✅	—	✅	✅	✅	✅

Highlighted rows are where the tools differ.