7 Best Semrush Alternatives in 2026
Ranked by how closely each tool matches Semrush's feature set and price (from $139.95).
1. Serpstat 86% match
Growth-driven SEO platform for digital marketing teams.
From $59 (cheaper) · Free plan: no · Best for growth teams, PPC and organic specialists
Try Serpstat →Semrush vs Serpstat2. SE Ranking 85% match
Accurate, all-inclusive SEO platform at an affordable price.
From $55 (cheaper) · Free plan: no · Best for SMBs, agencies wanting value for money
Try SE Ranking →Semrush vs SE Ranking3. Moz Pro 83% match
Pioneering SEO software with Domain Authority metrics.
From $99 (cheaper) · Free plan: no · Best for in-house SEOs, local business rankings
Missing vs Semrush: Content optimization / SEO editor
Try Moz Pro →Semrush vs Moz Pro4. Ahrefs 79% match
Gold standard backlink index and organic search research.
From $129 (cheaper) · Free plan: no · Best for link builders, technical SEO professionals
Missing vs Semrush: Content optimization / SEO editor, Local SEO & listing management
Try Ahrefs →Semrush vs Ahrefs5. SpyFu 54% match
Search marketing tools with unlimited competitor data.
From $39 (cheaper) · Free plan: no · Best for PPC marketers, competitor search arbitrage
Missing vs Semrush: Technical site crawler & audit, Content optimization / SEO editor, Local SEO & listing management
Try SpyFu →Semrush vs SpyFu6. Ubersuggest 52% match
Accessible SEO tool for small businesses and creators.
From $29 (cheaper) · Free plan: yes · Best for beginners, budget-focused site owners
Missing vs Semrush: Content optimization / SEO editor, Local SEO & listing management, Public API & Looker Studio
Try Ubersuggest →Semrush vs Ubersuggest7. Mangools 43% match
Juicy SEO tools loved by bloggers and boutique agencies.
From $29 (cheaper) · Free plan: yes · Best for bloggers, clean visual keyword research
Missing vs Semrush: Technical site crawler & audit, Content optimization / SEO editor, Local SEO & listing management, Public API & Looker Studio
Try Mangools →Semrush vs Mangools