Semrush vs Ubersuggest: Which SEO Tools Tool Is Better in 2026?

Semrush

From $139.95

Ubersuggest

From $29

Quick verdict

Overall pick: Semrush

Pick Semrush if you need a complete SEO and PPC suite, including content optimization, local SEO, and API access, and can justify a flat $139.95/month starting price. Pick Ubersuggest if you are a beginner or budget-focused site owner who wants keyword research, backlink analysis, rank tracking, site audits, and competitor insights at a flat $29/month, with a free plan to start. The trade-off is clear: Semrush costs roughly five times more at entry but includes three capabilities Ubersuggest does not offer.

Ubersuggest's entry plan ($29) is 79% cheaper than Semrush's ($139.95).
Ubersuggest has a free plan; Semrush does not.
Only Semrush offers: content optimization / seo editor, local seo & listing management, public api & looker studio.

Try Semrush →Try Ubersuggest →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Semrush · flat	$139.95	$1679
Ubersuggest · flat	$29.00	$348

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Agency managing SEO and PPC for multiple clients	Semrush	Semrush covers all eight features, including competitor organic and paid insights, content optimization, local SEO, and API access, which Ubersuggest does not offer.
Beginner or small business owner on a tight budget	Ubersuggest	Ubersuggest starts at a flat $29/month and offers a free plan, versus Semrush at a flat $139.95/month with no free plan.
Team needing content optimization or an SEO editor	Semrush	Semrush includes content optimization; Ubersuggest does not.
Business managing local listings and local SEO	Semrush	Semrush includes local SEO and listing management; Ubersuggest does not.
Developer or analyst needing a public API or Looker Studio connection	Semrush	Semrush offers a public API and Looker Studio integration; Ubersuggest offers neither.

Feature comparison: Semrush vs Ubersuggest

Feature	Semrush	Ubersuggest
Free plan	❌	✅
Starting price	$139.95 /mo	$29 /mo
Keyword research database	✅	✅
Backlink audit & link tracking	✅	✅
Daily rank tracking	✅	✅
Technical site crawler & audit	✅	✅
Competitor organic & paid insights	✅	✅
Content optimization / SEO editor	✅	—
Local SEO & listing management	✅	—
Public API & Looker Studio	✅	—

Highlighted rows are where the tools differ.

Pros and cons

Semrush

Covers all eight tracked features, including content optimization, local SEO, and API access
Competitor organic and paid insights support combined SEO and PPC work
Suited to marketing agencies and comprehensive SEO and PPC programs
Founded in 2008, giving it a longer operating history in the category

No free plan
Starting price of $139.95/month is roughly five times Ubersuggest's $29 entry price
Flat billing means the entry cost is the same regardless of team size

Try Semrush →

Ubersuggest

Offers a free plan
Starting price of $29/month is far below Semrush's $139.95
Includes keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
Positioned for beginners and budget-focused site owners

No content optimization or SEO editor
No local SEO or listing management
No public API or Looker Studio integration

Try Ubersuggest →

At a glance

Semrush

Leading online visibility and digital marketing suite.

Founded 2008 · From $139.95 · 8/8 tracked features

Best for: marketing agencies, comprehensive SEO & PPC

See Semrush alternatives →

Ubersuggest

Accessible SEO tool for small businesses and creators.

Founded 2017 · From $29 · 5/8 tracked features

Best for: beginners, budget-focused site owners

See Ubersuggest alternatives →

FAQ

Is Semrush cheaper than Ubersuggest?

No. Semrush starts at a flat $139.95/month, while Ubersuggest starts at a flat $29/month and also offers a free plan.

Does Ubersuggest have a free plan?

Yes, Ubersuggest offers a free plan. Semrush does not.

Which tool includes content optimization?

Semrush includes content optimization and an SEO editor. Ubersuggest does not.

Does Ubersuggest offer local SEO or an API?

No. Ubersuggest has neither local SEO and listing management nor a public API with Looker Studio. Semrush offers both.

Which tool is better for beginners?

Ubersuggest is positioned for beginners and budget-focused site owners, and its $29/month flat price with a free plan lowers the entry barrier compared with Semrush at $139.95/month.

Related comparisons

Data last reviewed: pending verification. All SEO Tools tools →