Moz Pro vs Ubersuggest: Which SEO Tools Tool Is Better in 2026?
Moz Pro
From $99Ubersuggest
From $29Quick verdict
Overall pick: Moz Pro
Ubersuggest is the lower-cost entry point at $29/month flat and is the only one of the two with a free plan, making it the fit for beginners and budget-focused site owners. Moz Pro costs $99/month flat but adds local SEO and a public API, which Ubersuggest lacks, so in-house SEOs and businesses managing local rankings get capabilities here they cannot get from Ubersuggest. Neither tool includes content optimization, so that need is unmet by both.
- Ubersuggest's entry plan ($29) is 71% cheaper than Moz Pro's ($99).
- Ubersuggest has a free plan; Moz Pro does not.
- Only Moz Pro offers: local seo & listing management, public api & looker studio.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Moz Pro · flat | $99.00 | $1188 |
| Ubersuggest · flat | $29.00 | $348 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer with a minimal budget or wanting to try before paying | Ubersuggest | Ubersuggest has a free plan and starts at $29/month flat; Moz Pro has no free plan and starts at $99/month flat. |
| Local business managing listings and local rankings | Moz Pro | Moz Pro includes local SEO and listing management; Ubersuggest does not offer local SEO. |
| Team needing programmatic access or dashboard reporting | Moz Pro | Moz Pro offers a public API and Looker Studio support; Ubersuggest has no API. |
| Beginner running core keyword, backlink, and audit tasks | Ubersuggest | Ubersuggest covers keyword research, backlink analysis, rank tracking, site audit, and competitor analysis at $29/month flat. |
| Content optimization and SEO editing | Tie | Neither Moz Pro nor Ubersuggest includes content optimization. |
Feature comparison: Moz Pro vs Ubersuggest
| Feature | ||
|---|---|---|
| Free plan | ❌ | ✅ |
| Starting price | $99 /mo | $29 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | ✅ | ✅ |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | — |
| Local SEO & listing management | ✅ | — |
| Public API & Looker Studio | ✅ | — |
Highlighted rows are where the tools differ.
Pros and cons
Moz Pro
- Includes local SEO and listing management, which Ubersuggest lacks
- Offers a public API and Looker Studio support, absent in Ubersuggest
- Covers keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
- Flat pricing starting at $99/month
- No free plan
- Starting price of $99/month flat is higher than Ubersuggest's $29/month
- No content optimization feature
Ubersuggest
- Lowest entry cost at $29/month flat
- Only tool of the two with a free plan
- Covers keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
- Flat pricing model
- No local SEO or listing management
- No public API or Looker Studio support
- No content optimization feature
At a glance
Pioneering SEO software with Domain Authority metrics.
Founded 2004 · From $99 · 7/8 tracked features
Best for: in-house SEOs, local business rankings
See Moz Pro alternatives →Accessible SEO tool for small businesses and creators.
Founded 2017 · From $29 · 5/8 tracked features
Best for: beginners, budget-focused site owners
See Ubersuggest alternatives →FAQ
Is Moz Pro cheaper than Ubersuggest?
No. Moz Pro starts at $99/month flat, while Ubersuggest starts at $29/month flat.
Does Ubersuggest have a free plan?
Yes, Ubersuggest offers a free plan; Moz Pro does not.
Which tool includes local SEO?
Moz Pro includes local SEO and listing management; Ubersuggest does not.
Does either tool offer an API?
Moz Pro offers a public API and Looker Studio support; Ubersuggest does not.
Do both tools include content optimization?
No. Neither Moz Pro nor Ubersuggest includes content optimization.
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Data last reviewed: pending verification. All SEO Tools tools →