Moz Pro vs Semrush: Which SEO Tools Tool Is Better in 2026?
Moz Pro
From $99Semrush
From $139.95Quick verdict
Overall pick: Semrush
Choose Moz Pro if you are an in-house SEO or focused on local business rankings and want a lower starting price of $99 per month. Choose Semrush if you need content optimization tools or a comprehensive SEO and PPC suite for agency work, despite the higher $139.95 monthly starting price. Both tools cover keyword research, backlink analysis, rank tracking, site audits, competitor analysis, local SEO, and API access.
- Moz Pro's entry plan ($99) is 29% cheaper than Semrush's ($139.95).
- Only Semrush offers: content optimization / seo editor.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Moz Pro · flat | $99.00 | $1188 |
| Semrush · flat | $139.95 | $1679 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| In-house SEO on a tight budget | Moz Pro | Moz Pro starts at $99 per month flat, which is $40.95 less than Semrush's $139.95 starting price. |
| Agency needing content optimization | Semrush | Semrush includes content optimization, while Moz Pro does not offer this feature. |
| Local business ranking focus | Moz Pro | Moz Pro lists local business rankings as a best-for use case and includes local SEO features at a lower starting price. |
| Comprehensive SEO and PPC suite | Semrush | Semrush is best for comprehensive SEO & PPC and includes content optimization, whereas Moz Pro lacks content optimization. |
| Technical site auditing and rank tracking | Tie | Both tools offer site audit and daily rank tracking features. |
Feature comparison: Moz Pro vs Semrush
| Feature | ||
|---|---|---|
| Free plan | ❌ | ❌ |
| Starting price | $99 /mo | $139.95 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | ✅ | ✅ |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | ✅ |
| Local SEO & listing management | ✅ | ✅ |
| Public API & Looker Studio | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Moz Pro
- Lower starting price at $99 per month flat
- Includes local SEO features
- Offers keyword research, backlink analysis, rank tracking, site audit, competitor analysis, and API access
- Founded in 2004 with Domain Authority metrics
- Does not include content optimization
- No free plan available
Semrush
- Includes content optimization
- Offers all core SEO features: keyword research, backlink analysis, rank tracking, site audit, competitor analysis, local SEO, and API access
- Best for marketing agencies and comprehensive SEO & PPC
- Higher starting price at $139.95 per month flat
- No free plan available
At a glance
Pioneering SEO software with Domain Authority metrics.
Founded 2004 · From $99 · 7/8 tracked features
Best for: in-house SEOs, local business rankings
See Moz Pro alternatives →Leading online visibility and digital marketing suite.
Founded 2008 · From $139.95 · 8/8 tracked features
Best for: marketing agencies, comprehensive SEO & PPC
See Semrush alternatives →FAQ
Is Moz Pro cheaper than Semrush?
Yes, Moz Pro starts at $99 per month flat, while Semrush starts at $139.95 per month flat.
Does Moz Pro offer content optimization?
No, Moz Pro does not include content optimization, while Semrush does.
Do both tools offer local SEO features?
Yes, both Moz Pro and Semrush include local SEO features.
Which tool is better for agencies?
Semrush is best for marketing agencies and comprehensive SEO & PPC, and it includes content optimization, which Moz Pro lacks.
Do both tools have a free plan?
No, neither Moz Pro nor Semrush offers a free plan.
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Data last reviewed: pending verification. All SEO Tools tools →