Best Email Marketing Software in 2026

8 email marketing tools ranked by a transparent score: 60% feature coverage, 25% price value and 15% free plan availability.

#	Tool	Score	From	Free plan
1	Brevo large lists on a budget, transactional email	93	$9	✅	Try Brevo →
2	MailerLite budget-conscious teams, newsletters	92	$10	✅	Try MailerLite →
3	GetResponse webinar marketers, funnels	92	$19	✅	Try GetResponse →
4	Mailchimp small businesses, beginners	90	$13	✅	Try Mailchimp →
5	Klaviyo Shopify stores, e-commerce	76	$20	✅	Try Klaviyo →
6	ActiveCampaign B2B automation, sales + marketing alignment	73	$15	❌	Try ActiveCampaign →
7	Kit (ConvertKit) creators, course sellers	68	$29	✅	Try Kit (ConvertKit) →
8	beehiiv newsletter publishers, monetized newsletters	60	$39	✅	Try beehiiv →

Compare costs for your team

Team size: 5 users

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Feature	Brevo	MailerLite	GetResponse	Mailchimp	Klaviyo	ActiveCampaign	Kit (ConvertKit)	beehiiv
Free plan	✅	✅	✅	✅	✅	❌	✅	✅
Starting price	$9 /mo	$10 /mo	$19 /mo	$13 /mo	$20 /mo	$15 /mo	$29 /mo	$39 /mo
Visual automation flows	✅	✅	✅	✅	✅	✅	✅	✅
Landing pages	✅	✅	✅	✅	—	✅	✅	✅
A/B testing	✅	✅	✅	✅	✅	✅	✅	✅
Paid subscriptions	—	✅	✅	—	—	—	✅	✅
E-commerce integrations	✅	✅	✅	✅	✅	✅	✅	—
SMS marketing	✅	—	✅	✅	✅	✅	—	—
AI writing assistant	✅	✅	✅	✅	✅	✅	—	✅
Public API	✅	✅	✅	✅	✅	✅	✅	✅

Highlighted rows are where the tools differ.