GetResponse vs Mailchimp: Which Email Marketing Tool Is Better in 2026?
GetResponse
From $19Mailchimp
From $13Quick verdict
Overall pick: Tie
Mailchimp is the lower-cost entry point at $13 versus GetResponse at $19, and its positioning toward small businesses and beginners fits that lower starting price. GetResponse is the stronger pick for webinar marketers and funnel builders, and it is the only one of the two that offers paid subscriptions. Both cover visual automation flows, landing pages, A/B testing, e-commerce integrations, SMS, an AI writing assistant, and a public API, so the decision comes down to price versus paid-newsletter support and funnel/webinar focus.
- Mailchimp's entry plan ($13) is 32% cheaper than GetResponse's ($19).
- Both offer a free plan, so you can test them side by side at no cost.
- Only GetResponse offers: paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| GetResponse · flat | $19.00 | $228 |
| Mailchimp · flat | $13.00 | $156 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer who wants the lowest starting price | Mailchimp | Mailchimp starts at $13 versus GetResponse at $19, both on flat billing with a free plan. |
| Creator selling paid newsletter subscriptions | GetResponse | GetResponse includes paid subscriptions; Mailchimp does not. |
| Marketer running webinars and sales funnels | GetResponse | GetResponse lists webinar marketers and funnels as its best-for audiences and includes landing pages and automation flows. |
| Beginner or small business wanting a well-known all-in-one tool | Mailchimp | Mailchimp is positioned for small businesses and beginners and has a lower starting price. |
| Buyer needing A/B testing, SMS, and an AI assistant | Tie | Both tools include A/B testing, SMS marketing, an AI writing assistant, automation flows, landing pages, e-commerce integrations, and a public API. |
Feature comparison: GetResponse vs Mailchimp
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $19 /mo | $13 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | — |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
GetResponse
- Includes paid subscriptions, which Mailchimp lacks
- Flat pricing starting at $19 with a free plan
- Covers all eight defined features, including automation flows, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API
- Positioned for webinar marketers and funnels
- Higher starting price than Mailchimp ($19 versus $13)
- Founded in 1998 but not positioned toward beginners or small businesses the way Mailchimp is
Mailchimp
- Lower starting price at $13 with a free plan
- Flat billing
- Includes automation flows, landing pages, A/B testing, e-commerce integrations, SMS, AI assistant, and public API
- Positioned for small businesses and beginners
- Does not include paid subscriptions
- Starting price is lower but it lacks a feature GetResponse offers
At a glance
Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →Well-known all-in-one email marketing platform.
Founded 2001 · From $13 · 7/8 tracked features
Best for: small businesses, beginners
See Mailchimp alternatives →FAQ
Is GetResponse cheaper than Mailchimp?
No. GetResponse starts at $19, while Mailchimp starts at $13. Both offer a free plan and flat billing.
Does Mailchimp support paid subscriptions?
No. Paid subscriptions are listed for GetResponse but not for Mailchimp.
Do both tools include A/B testing and SMS marketing?
Yes. Both GetResponse and Mailchimp include A/B testing, SMS marketing, automation flows, landing pages, e-commerce integrations, an AI writing assistant, and a public API.
Which tool is better for webinar marketers and funnels?
GetResponse lists webinar marketers and funnels among its best-for audiences, while Mailchimp is positioned for small businesses and beginners.
Do both tools have a free plan?
Yes. Both GetResponse and Mailchimp offer a free plan.
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Data last reviewed: pending verification. All Email Marketing tools →