Brevo vs Mailchimp: Which Email Marketing Tool Is Better in 2026?

Brevo

From $9

Mailchimp

From $13

Quick verdict

Overall pick: Brevo

Brevo is the stronger pick on price, starting at $9 per month against Mailchimp's $13, and it is explicitly aimed at large lists on a budget and transactional email. Mailchimp, founded in 2001, is the more established brand and is positioned for small businesses and beginners. Because the two tools match on every feature in the comparison set, the decision comes down to budget and fit: choose Brevo for lower entry cost and transactional sending, choose Mailchimp if brand familiarity and a beginner-oriented platform matter more than the price gap.

Brevo's entry plan ($9) is 31% cheaper than Mailchimp's ($13).
Both offer a free plan, so you can test them side by side at no cost.
They cover the same 7 of 8 core features we track, so price and UX decide.

Try Brevo →Try Mailchimp →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Brevo · flat	$9.00	$108
Mailchimp · flat	$13.00	$156

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Buyer with a large contact list on a tight budget	Brevo	Brevo starts at $9 per month versus $13 for Mailchimp and lists 'large lists on a budget' as a best-fit use case.
Buyer who needs transactional email alongside marketing campaigns	Brevo	Brevo names transactional email as a best-fit use case; Mailchimp's stated best-for segments are small businesses and beginners.
First-time email marketer wanting a beginner-friendly platform	Mailchimp	Mailchimp lists 'beginners' and 'small businesses' as its best-for segments.
Buyer comparing feature coverage across both tools	Tie	Both tools offer automation flows, landing pages, A/B testing, e-commerce integrations, SMS marketing, an AI writing assistant, and a public API; neither offers paid subscriptions.
Buyer who wants a free plan before committing	Tie	Both Brevo and Mailchimp offer a free plan and flat-rate billing.

Feature comparison: Brevo vs Mailchimp

Feature	Brevo	Mailchimp
Free plan	✅	✅
Starting price	$9 /mo	$13 /mo
Visual automation flows	✅	✅
Landing pages	✅	✅
A/B testing	✅	✅
Paid subscriptions	—	—
E-commerce integrations	✅	✅
SMS marketing	✅	✅
AI writing assistant	✅	✅
Public API	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

Brevo

Lower starting price at $9 per month versus $13 for Mailchimp
Explicitly suited to large lists on a budget
Supports transactional email as a stated use case
Covers the full feature set: automation flows, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API

Does not offer paid subscriptions, same as Mailchimp
Founded in 2012, so a shorter operating history than Mailchimp's 2001 founding

Try Brevo →

Mailchimp

Longer operating history, founded in 2001 versus 2012 for Brevo
Positioned for small businesses and beginners
Covers the full feature set: automation flows, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API
Offers a free plan with flat-rate billing

Higher starting price at $13 per month versus $9 for Brevo
Does not offer paid subscriptions
Not explicitly positioned for large lists on a budget or transactional email

Try Mailchimp →

At a glance

Brevo

Email, SMS and CRM priced by emails sent.

Founded 2012 · From $9 · 7/8 tracked features

Best for: large lists on a budget, transactional email

See Brevo alternatives →

Mailchimp

Well-known all-in-one email marketing platform.

Founded 2001 · From $13 · 7/8 tracked features

Best for: small businesses, beginners

See Mailchimp alternatives →

FAQ

Is Brevo cheaper than Mailchimp?

Yes. Brevo's starting price is $9 per month, compared with $13 per month for Mailchimp. Both use flat-rate billing and offer a free plan.

Do Brevo and Mailchimp have the same features?

In this comparison they match on every listed feature: automation flows, landing pages, A/B testing, e-commerce integrations, SMS marketing, an AI writing assistant, and a public API. Neither offers paid subscriptions.

Which tool is better for beginners?

Mailchimp lists beginners and small businesses among its best-fit use cases. Brevo's stated best-for segments are large lists on a budget and transactional email.

Which tool is better for transactional email?

Brevo names transactional email as a best-fit use case; Mailchimp's stated best-for segments do not include transactional email.

Do both tools offer a free plan?

Yes, both Brevo and Mailchimp offer a free plan.

Related comparisons

Data last reviewed: pending verification. All Email Marketing tools →