ActiveCampaign vs Klaviyo: Which Email Marketing Tool Is Better in 2026?

ActiveCampaign

From $15

Klaviyo

From $20

Quick verdict

Overall pick: ActiveCampaign

Pick ActiveCampaign if you want a lower starting price ($15 vs $20 flat), landing pages included, and a platform oriented toward B2B automation and sales-marketing alignment. Pick Klaviyo if you run an e-commerce or Shopify store and want a free plan to start, accepting that landing pages are not part of its feature set. Neither tool offers paid subscriptions, so both are equal on that point.

ActiveCampaign's entry plan ($15) is 25% cheaper than Klaviyo's ($20).
Klaviyo has a free plan; ActiveCampaign does not.
Only ActiveCampaign offers: landing pages.

Try ActiveCampaign →Try Klaviyo →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
ActiveCampaign · flat	$15.00	$180
Klaviyo · flat	$20.00	$240

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
B2B teams aligning sales and marketing	ActiveCampaign	ActiveCampaign lists B2B automation and sales + marketing alignment as its best-fit uses.
Shopify or e-commerce stores	Klaviyo	Klaviyo lists Shopify stores and e-commerce as its best-fit uses and includes e-commerce integrations.
Buyers who want to start without paying	Klaviyo	Klaviyo offers a free plan; ActiveCampaign does not.
Buyers who need landing pages	ActiveCampaign	ActiveCampaign includes landing pages; Klaviyo does not.
Price-sensitive buyers comparing entry costs	ActiveCampaign	ActiveCampaign starts at $15 flat vs Klaviyo's $20 flat.

Feature comparison: ActiveCampaign vs Klaviyo

Feature	ActiveCampaign	Klaviyo
Free plan	❌	✅
Starting price	$15 /mo	$20 /mo
Visual automation flows	✅	✅
Landing pages	✅	—
A/B testing	✅	✅
Paid subscriptions	—	—
E-commerce integrations	✅	✅
SMS marketing	✅	✅
AI writing assistant	✅	✅
Public API	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

ActiveCampaign

Lower starting price at $15 flat compared with Klaviyo's $20 flat
Includes landing pages, which Klaviyo lacks
Covers automation flows, A/B testing, SMS, e-commerce integrations, AI assistant, and public API
Positioned for B2B automation and sales + marketing alignment

No free plan
Does not offer paid subscriptions
Founded in 2003, but no other limitations are specified in the data

Try ActiveCampaign →

Klaviyo

Offers a free plan, which ActiveCampaign does not
Positioned for Shopify stores and e-commerce
Covers automation flows, A/B testing, SMS, e-commerce integrations, AI assistant, and public API
Founded in 2012 and focused on email and SMS for e-commerce brands

Higher starting price at $20 flat vs ActiveCampaign's $15 flat
Does not include landing pages
Does not offer paid subscriptions

Try Klaviyo →

At a glance

ActiveCampaign

Advanced marketing automation and CRM.

Founded 2003 · From $15 · 7/8 tracked features

Best for: B2B automation, sales + marketing alignment

See ActiveCampaign alternatives →

Klaviyo

Email and SMS for e-commerce brands.

Founded 2012 · From $20 · 6/8 tracked features

Best for: Shopify stores, e-commerce

See Klaviyo alternatives →

FAQ

Is ActiveCampaign cheaper than Klaviyo?

Yes on starting price: ActiveCampaign starts at $15 flat, while Klaviyo starts at $20 flat. Klaviyo does offer a free plan, which ActiveCampaign does not.

Does Klaviyo have a free plan?

Yes, Klaviyo offers a free plan. ActiveCampaign does not.

Which tool includes landing pages?

ActiveCampaign includes landing pages. Klaviyo does not.

Do both tools offer SMS and a public API?

Yes, both ActiveCampaign and Klaviyo list SMS marketing and a public API among their features.

Do either offer paid subscriptions?

No, neither ActiveCampaign nor Klaviyo offers paid subscriptions according to the data.

Related comparisons

Data last reviewed: pending verification. All Email Marketing tools →