GetResponse vs MailerLite: Which Email Marketing Tool Is Better in 2026?
GetResponse
From $19MailerLite
From $10Quick verdict
Overall pick: Tie
MailerLite is the lower-cost entry point at $10/month versus GetResponse at $19/month, and both cover automation flows, landing pages, A/B testing, paid subscriptions, e-commerce integrations, an AI writing assistant, and a public API. GetResponse justifies its higher starting price mainly through SMS marketing, which MailerLite does not offer, plus its positioning for webinar marketers and funnels. Budget-conscious teams focused on newsletters should lean MailerLite; buyers who need SMS in the same platform should lean GetResponse.
- MailerLite's entry plan ($10) is 47% cheaper than GetResponse's ($19).
- Both offer a free plan, so you can test them side by side at no cost.
- Only GetResponse offers: sms marketing.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| GetResponse · flat | $19.00 | $228 |
| MailerLite · flat | $10.00 | $120 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer who needs SMS marketing alongside email | GetResponse | GetResponse lists SMS marketing as a feature; MailerLite does not. |
| Budget-conscious team minimizing starting cost | MailerLite | MailerLite starts at $10/month versus $19/month for GetResponse, both on flat billing with a free plan. |
| Newsletter publisher | MailerLite | MailerLite lists newsletters among its best-for uses and includes paid subscriptions, automation flows, and landing pages. |
| Webinar marketer or funnel builder | GetResponse | GetResponse lists webinar marketers and funnels among its best-for uses and includes landing pages and automation flows. |
| Buyer wanting a full feature checklist | Tie | Both tools list automation flows, landing pages, A/B testing, paid subscriptions, e-commerce integrations, an AI writing assistant, and a public API. |
Feature comparison: GetResponse vs MailerLite
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $19 /mo | $10 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | — |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
GetResponse
- Includes SMS marketing, which MailerLite lacks
- All eight tracked features are present, including automation flows, landing pages, and A/B testing
- Positioned for webinar marketers and funnels
- Offers a free plan and flat-rate billing starting at $19/month
- Starting price of $19/month is higher than MailerLite's $10/month
- No stated advantage over MailerLite on the shared feature set beyond SMS
MailerLite
- Lower starting price at $10/month on flat billing
- Includes a free plan
- Covers automation flows, landing pages, A/B testing, paid subscriptions, e-commerce integrations, an AI writing assistant, and a public API
- Positioned for budget-conscious teams and newsletters
- Does not offer SMS marketing
- No stated advantage over GetResponse on the shared feature set
At a glance
Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →Affordable, clean email marketing.
Founded 2010 · From $10 · 7/8 tracked features
Best for: budget-conscious teams, newsletters
See MailerLite alternatives →FAQ
Is GetResponse cheaper than MailerLite?
No. GetResponse starts at $19/month, while MailerLite starts at $10/month; both use flat billing and offer a free plan.
Does MailerLite offer SMS marketing?
No. SMS marketing is listed as a GetResponse feature but not a MailerLite feature.
Do both tools include automation flows and landing pages?
Yes. Both list visual automation flows, landing pages, A/B testing, paid subscriptions, e-commerce integrations, an AI writing assistant, and a public API.
Which tool is better for newsletters?
MailerLite lists newsletters among its best-for uses and has the lower starting price at $10/month.
Which tool is better for webinar marketers?
GetResponse lists webinar marketers and funnels among its best-for uses and adds SMS marketing, though it starts at $19/month versus $10/month for MailerLite.
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Data last reviewed: pending verification. All Email Marketing tools →