Moz Pro vs SE Ranking: Which SEO Tools Tool Is Better in 2026?
Moz Pro
From $99SE Ranking
From $55Quick verdict
Overall pick: SE Ranking
SE Ranking is the stronger value pick: it starts at $55 versus $99 for Moz Pro, both billed flat, and it includes content optimization, which Moz Pro does not. Moz Pro, founded in 2004 and built around Domain Authority metrics, suits in-house SEOs and local business rankings. Buyers who need a content optimization editor should choose SE Ranking; those prioritizing the longer-established Domain Authority ecosystem may prefer Moz Pro.
- SE Ranking's entry plan ($55) is 44% cheaper than Moz Pro's ($99).
- Only SE Ranking offers: content optimization / seo editor.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Moz Pro · flat | $99.00 | $1188 |
| SE Ranking · flat | $55.00 | $660 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer with a tight budget | SE Ranking | SE Ranking starts at $55 flat versus Moz Pro's $99 flat, roughly 44% lower entry cost. |
| Buyer needing content optimization | SE Ranking | SE Ranking includes content optimization; Moz Pro does not offer this feature. |
| In-house SEO team | Moz Pro | Moz Pro lists in-house SEOs among its best-fit users and is built around Domain Authority metrics. |
| Local business focused on rankings | Moz Pro | Moz Pro lists local business rankings as a best-fit use case, and both tools include local SEO. |
| Agency seeking value for money | SE Ranking | SE Ranking lists agencies wanting value for money as a best fit and has the lower starting price. |
Feature comparison: Moz Pro vs SE Ranking
| Feature | ||
|---|---|---|
| Free plan | ❌ | ❌ |
| Starting price | $99 /mo | $55 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | ✅ | ✅ |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | ✅ |
| Local SEO & listing management | ✅ | ✅ |
| Public API & Looker Studio | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Moz Pro
- Long-established platform founded in 2004
- Built around Domain Authority metrics
- Covers keyword research, backlinks, rank tracking, site audit, competitor analysis, local SEO, and API
- Flat pricing starting at $99
- No content optimization feature
- Higher starting price than SE Ranking at $99 flat
- No free plan
SE Ranking
- Lower starting price at $55 flat
- Includes content optimization, which Moz Pro lacks
- Covers keyword research, backlinks, rank tracking, site audit, competitor analysis, local SEO, and API
- Positioned for SMBs and agencies wanting value for money
- Founded in 2013, a shorter track record than Moz Pro's 2004 founding
- No free plan
- Does not have a Domain Authority-style metric highlighted in the provided data
At a glance
Pioneering SEO software with Domain Authority metrics.
Founded 2004 · From $99 · 7/8 tracked features
Best for: in-house SEOs, local business rankings
See Moz Pro alternatives →Accurate, all-inclusive SEO platform at an affordable price.
Founded 2013 · From $55 · 8/8 tracked features
Best for: SMBs, agencies wanting value for money
See SE Ranking alternatives →FAQ
Is Moz Pro cheaper than SE Ranking?
No. Moz Pro starts at $99 flat, while SE Ranking starts at $55 flat.
Does SE Ranking include content optimization?
Yes. SE Ranking includes content optimization, while Moz Pro does not.
Do both tools offer rank tracking and site audits?
Yes. Both Moz Pro and SE Ranking include daily rank tracking, technical site audit, keyword research, backlink analysis, competitor analysis, local SEO, and API access.
Which tool is better for agencies?
SE Ranking lists agencies wanting value for money as a best fit and has the lower starting price at $55 flat versus $99 flat for Moz Pro.
Do either of these tools have a free plan?
No. Neither Moz Pro nor SE Ranking offers a free plan according to the provided data.
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Data last reviewed: pending verification. All SEO Tools tools →