Ahrefs vs Ubersuggest: Which SEO Tools Tool Is Better in 2026?

Ahrefs

From $129

Ubersuggest

From $29

Quick verdict

Overall pick: Ahrefs

Ubersuggest is the lower-cost entry point at $29/month with a free plan, suited to beginners and budget-focused site owners. Ahrefs costs more at $129/month but adds a public API and Looker Studio support, which Ubersuggest lacks, making it the fit for link builders and technical SEO professionals. Neither tool includes content optimization or local SEO features, so buyers needing those must look elsewhere.

Ubersuggest's entry plan ($29) is 78% cheaper than Ahrefs's ($129).
Ubersuggest has a free plan; Ahrefs does not.
Only Ahrefs offers: public api & looker studio.

Try Ahrefs →Try Ubersuggest →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Ahrefs · flat	$129.00	$1548
Ubersuggest · flat	$29.00	$348

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Buyer on a tight budget or testing SEO for the first time	Ubersuggest	Ubersuggest starts at $29/month flat and offers a free plan; Ahrefs has no free plan and starts at $129/month.
Team needing programmatic data access or Looker Studio reporting	Ahrefs	Ahrefs includes a public API and Looker Studio support; Ubersuggest lists no API.
Link builder focused on backlink research	Ahrefs	Ahrefs is positioned around its backlink index and lists link builders among its target users; both tools include backlink analysis.
Technical SEO professional running site crawls and audits	Ahrefs	Ahrefs lists technical SEO professionals as a target audience and includes site audit; Ubersuggest also includes site audit but targets beginners.
Beginner or creator wanting keyword research and rank tracking at low cost	Ubersuggest	Ubersuggest covers keyword research, rank tracking, and competitor analysis from $29/month and is aimed at beginners.

Feature comparison: Ahrefs vs Ubersuggest

Feature	Ahrefs	Ubersuggest
Free plan	❌	✅
Starting price	$129 /mo	$29 /mo
Keyword research database	✅	✅
Backlink audit & link tracking	✅	✅
Daily rank tracking	✅	✅
Technical site crawler & audit	✅	✅
Competitor organic & paid insights	✅	✅
Content optimization / SEO editor	—	—
Local SEO & listing management	—	—
Public API & Looker Studio	✅	—

Highlighted rows are where the tools differ.

Pros and cons

Ahrefs

Includes a public API and Looker Studio support, which Ubersuggest does not offer
Covers keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
Positioned for link builders and technical SEO professionals
Operating since 2010, longer track record than Ubersuggest (founded 2017)

No free plan and a starting price of $129/month, higher than Ubersuggest's $29/month
No content optimization or SEO editor feature
No local SEO or listing management feature

Try Ahrefs →

Ubersuggest

Starting price of $29/month, well below Ahrefs at $129/month
Offers a free plan, which Ahrefs does not
Covers keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
Aimed at beginners and budget-focused site owners

No public API or Looker Studio support
No content optimization or SEO editor feature
No local SEO or listing management feature

Try Ubersuggest →

At a glance

Ahrefs

Gold standard backlink index and organic search research.

Founded 2010 · From $129 · 6/8 tracked features

Best for: link builders, technical SEO professionals

See Ahrefs alternatives →

Ubersuggest

Accessible SEO tool for small businesses and creators.

Founded 2017 · From $29 · 5/8 tracked features

Best for: beginners, budget-focused site owners

See Ubersuggest alternatives →

FAQ

Is Ahrefs cheaper than Ubersuggest?

No. Ahrefs starts at $129/month flat with no free plan, while Ubersuggest starts at $29/month flat and offers a free plan.

Does Ubersuggest have an API?

No. Ubersuggest lists no public API or Looker Studio support; Ahrefs includes both.

Do both tools include rank tracking and site audits?

Yes. Both Ahrefs and Ubersuggest include keyword research, backlink analysis, rank tracking, site audit, and competitor analysis.

Do either of these tools offer content optimization or local SEO?

No. Neither Ahrefs nor Ubersuggest lists content optimization or local SEO features.

Which tool is better for beginners?

Ubersuggest is aimed at beginners and budget-focused site owners, with a free plan and a $29/month starting price; Ahrefs targets link builders and technical SEO professionals at $129/month.

Related comparisons

Data last reviewed: pending verification. All SEO Tools tools →