Serpstat vs SpyFu: Which SEO Tools Tool Is Better in 2026?

Serpstat logo

Serpstat

From $59
VS
SpyFu logo

SpyFu

From $39

Quick verdict

Overall pick: Serpstat

SpyFu is the lower-cost entry point at $39 versus Serpstat's $59, and it suits PPC marketers focused on competitor search data. Serpstat costs more but is the broader platform: it adds technical site auditing, content optimization, and local SEO, which SpyFu lacks entirely. Buyers who need those three capabilities should pick Serpstat; buyers who mainly want competitor and keyword research at the lowest starting price should pick SpyFu.

  • SpyFu's entry plan ($39) is 34% cheaper than Serpstat's ($59).
  • Only Serpstat offers: technical site crawler & audit, content optimization / seo editor, local seo & listing management.
Try Serpstat →Try SpyFu →

Cost calculator

ToolMonthlyYearly
Serpstat · flat$59.00$708
SpyFu · flat$39.00$468

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…PickWhy
Buyer who needs a technical site crawler and auditSerpstatSerpstat lists site_audit as a supported feature; SpyFu does not.
Buyer who needs content optimization or an SEO editorSerpstatSerpstat supports content_optimization; SpyFu does not.
Buyer managing local SEO and listingsSerpstatSerpstat supports local_seo; SpyFu does not.
Price-sensitive buyer wanting the lowest starting priceSpyFuSpyFu starts at $39 flat versus Serpstat at $59 flat.
PPC marketer focused on competitor search dataSpyFuSpyFu is positioned for PPC marketers and competitor search arbitrage, and both tools include competitor_analysis and keyword_research.

Feature comparison: Serpstat vs SpyFu

Feature
Serpstat logo
Serpstat
SpyFu logo
SpyFu
Free plan❌❌
Starting price$59 /mo$39 /mo
Keyword research database✅✅
Backlink audit & link tracking✅✅
Daily rank tracking✅✅
Technical site crawler & audit✅—
Competitor organic & paid insights✅✅
Content optimization / SEO editor✅—
Local SEO & listing management✅—
Public API & Looker Studio✅✅

Highlighted rows are where the tools differ.

Pros and cons

Serpstat logo

Serpstat

  • Covers all eight defined feature areas, including site audit, content optimization, and local SEO
  • Flat-rate pricing starting at $59
  • Includes a public API and Looker Studio support
  • Positioned for growth teams and both PPC and organic specialists
  • No free plan
  • Starting price of $59 is higher than SpyFu's $39
Try Serpstat →
SpyFu logo

SpyFu

  • Lowest starting price in this comparison at $39 flat
  • Includes keyword research, backlink analysis, rank tracking, competitor analysis, and API
  • Positioned for PPC marketers and competitor search arbitrage
  • Founded in 2005, longer operating history than Serpstat (2013)
  • No site audit or technical crawler
  • No content optimization or SEO editor
  • No local SEO and listing management
Try SpyFu →

At a glance

Serpstat logo

Serpstat

Growth-driven SEO platform for digital marketing teams.

Founded 2013 · From $59 · 8/8 tracked features

Best for: growth teams, PPC and organic specialists

See Serpstat alternatives →
SpyFu logo

SpyFu

Search marketing tools with unlimited competitor data.

Founded 2005 · From $39 · 5/8 tracked features

Best for: PPC marketers, competitor search arbitrage

See SpyFu alternatives →

FAQ

Is Serpstat cheaper than SpyFu?

No. Serpstat starts at $59 flat, while SpyFu starts at $39 flat.

Does SpyFu include a site audit?

No. Site audit is not listed among SpyFu's features; Serpstat does include it.

Do both tools offer a free plan?

No. Neither Serpstat nor SpyFu offers a free plan according to the provided data.

Which tool covers more feature areas?

Serpstat covers all eight defined feature areas. SpyFu covers five, lacking site audit, content optimization, and local SEO.

Do both tools include an API?

Yes. Both Serpstat and SpyFu list a public API and Looker Studio support.

Related comparisons

Data last reviewed: pending verification. All SEO Tools tools →