Mangools vs Serpstat: Which SEO Tools Tool Is Better in 2026?
Mangools
From $29Serpstat
From $59Quick verdict
Overall pick: Serpstat
Serpstat is the stronger overall pick because it covers every feature in the comparison, including site audit, content optimization, local SEO, and a public API, which Mangools does not offer. Mangools is the better choice for bloggers and small agencies who want clean visual keyword research at a lower starting price of $29/month with a free plan. Buyers who only need keyword, backlink, rank, and competitor tools can save money with Mangools; buyers who need technical audits, content editing, local SEO, or API access should pay the higher Serpstat starting price.
- Mangools's entry plan ($29) is 51% cheaper than Serpstat's ($59).
- Mangools has a free plan; Serpstat does not.
- Only Serpstat offers: technical site crawler & audit, content optimization / seo editor, local seo & listing management, public api & looker studio.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Mangools · flat | $29.00 | $348 |
| Serpstat · flat | $59.00 | $708 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Blogger on a tight budget who mainly needs keyword research | Mangools | Mangools starts at $29/month flat with a free plan and covers keyword research, backlink analysis, rank tracking, and competitor analysis. |
| Team that needs a technical site crawler and audit | Serpstat | Serpstat includes site audit; Mangools does not offer a site audit feature. |
| Content team that wants an SEO editor for optimization | Serpstat | Serpstat includes content optimization; Mangools does not. |
| Agency managing local listings | Serpstat | Serpstat includes local SEO and listing management; Mangools does not. |
| Developer or analyst needing API and Looker Studio access | Serpstat | Serpstat offers a public API and Looker Studio support; Mangools does not. |
Feature comparison: Mangools vs Serpstat
| Feature | ||
|---|---|---|
| Free plan | ✅ | ❌ |
| Starting price | $29 /mo | $59 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | — | ✅ |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | ✅ |
| Local SEO & listing management | — | ✅ |
| Public API & Looker Studio | — | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Mangools
- Lower starting price at $29/month flat
- Free plan available
- Covers keyword research, backlink analysis, rank tracking, and competitor analysis
- Positioned for bloggers and clean visual keyword research
- No site audit or technical crawler
- No content optimization, local SEO, or API access
- No free plan equivalent on Serpstat side, but Mangools lacks the four advanced features Serpstat includes
Serpstat
- Includes all eight compared features: keyword research, backlinks, rank tracking, site audit, competitor analysis, content optimization, local SEO, and API
- Flat pricing starting at $59/month
- Suited to growth teams and PPC plus organic specialists
- Founded in 2013, one year before Mangools
- Higher starting price at $59/month versus $29/month for Mangools
- No free plan
- Costs more for buyers who only need core keyword and backlink tools
At a glance
Juicy SEO tools loved by bloggers and boutique agencies.
Founded 2014 · From $29 · 4/8 tracked features
Best for: bloggers, clean visual keyword research
See Mangools alternatives →Growth-driven SEO platform for digital marketing teams.
Founded 2013 · From $59 · 8/8 tracked features
Best for: growth teams, PPC and organic specialists
See Serpstat alternatives →FAQ
Is Mangools cheaper than Serpstat?
Yes. Mangools starts at $29/month flat, while Serpstat starts at $59/month flat. Mangools also offers a free plan; Serpstat does not.
Does Mangools include a site audit?
No. Mangools does not offer a technical site crawler and audit, while Serpstat does.
Which tool includes an API?
Serpstat includes a public API and Looker Studio support. Mangools does not offer API access.
Which tool is better for local SEO?
Serpstat, because it includes local SEO and listing management. Mangools does not offer local SEO features.
Do both tools cover keyword research and rank tracking?
Yes. Both Mangools and Serpstat include keyword research, backlink analysis, daily rank tracking, and competitor analysis.
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Data last reviewed: pending verification. All SEO Tools tools →