Serpstat vs Ubersuggest: Which SEO Tools Tool Is Better in 2026?
Serpstat
From $59Ubersuggest
From $29Quick verdict
Overall pick: Serpstat
Pick Ubersuggest if budget is the priority: it starts at $29/month, has a free plan, and covers the core SEO workflow for beginners and small site owners. Pick Serpstat if you need the complete feature set, including content optimization, local SEO, and API access, and are willing to pay $59/month. The trade-off is straightforward: Ubersuggest is cheaper but omits three features Serpstat includes.
- Ubersuggest's entry plan ($29) is 51% cheaper than Serpstat's ($59).
- Ubersuggest has a free plan; Serpstat does not.
- Only Serpstat offers: content optimization / seo editor, local seo & listing management, public api & looker studio.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Serpstat · flat | $59.00 | $708 |
| Ubersuggest · flat | $29.00 | $348 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| A beginner or budget-focused site owner setting up core SEO tracking | Ubersuggest | Ubersuggest starts at $29/month and offers a free plan, versus Serpstat at $59/month with no free plan. |
| A team needing content optimization or an SEO editor | Serpstat | Serpstat includes content optimization; Ubersuggest does not. |
| A business managing local SEO and listings | Serpstat | Serpstat includes local SEO and listing management; Ubersuggest does not. |
| A team building integrations or dashboards via API and Looker Studio | Serpstat | Serpstat offers a public API and Looker Studio support; Ubersuggest does not. |
| A growth team running both PPC and organic campaigns | Serpstat | Serpstat lists PPC and organic specialists among its best-for audiences and includes competitor paid insights. |
Feature comparison: Serpstat vs Ubersuggest
| Feature | ||
|---|---|---|
| Free plan | ❌ | ✅ |
| Starting price | $59 /mo | $29 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | ✅ | ✅ |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | ✅ | — |
| Local SEO & listing management | ✅ | — |
| Public API & Looker Studio | ✅ | — |
Highlighted rows are where the tools differ.
Pros and cons
Serpstat
- Includes all eight tracked features: keyword research, backlink analysis, rank tracking, site audit, competitor analysis, content optimization, local SEO, and API
- Flat pricing starting at $59/month
- Founded in 2013, giving it a longer track record in SEO software
- Positioned for growth teams and PPC/organic specialists
- No free plan
- Higher starting price than Ubersuggest at $59/month versus $29/month
Ubersuggest
- Lowest starting price at $29/month
- Offers a free plan
- Covers core SEO needs: keyword research, backlink analysis, rank tracking, site audit, and competitor analysis
- Positioned for beginners and budget-focused site owners
- No content optimization or SEO editor
- No local SEO or listing management
- No public API or Looker Studio support
At a glance
Growth-driven SEO platform for digital marketing teams.
Founded 2013 · From $59 · 8/8 tracked features
Best for: growth teams, PPC and organic specialists
See Serpstat alternatives →Accessible SEO tool for small businesses and creators.
Founded 2017 · From $29 · 5/8 tracked features
Best for: beginners, budget-focused site owners
See Ubersuggest alternatives →FAQ
Is Serpstat cheaper than Ubersuggest?
No. Serpstat starts at $59/month, while Ubersuggest starts at $29/month. Both use flat billing.
Does Ubersuggest have a free plan?
Yes, Ubersuggest offers a free plan. Serpstat does not.
Which tool includes content optimization?
Serpstat includes content optimization. Ubersuggest does not.
Does either tool offer an API?
Serpstat offers a public API and Looker Studio support. Ubersuggest does not.
Which tool is better for local SEO?
Serpstat includes local SEO and listing management; Ubersuggest does not offer local SEO.
Related comparisons
- Ahrefs vs Serpstat
- Ahrefs vs Ubersuggest
- Mangools vs Serpstat
- Mangools vs Ubersuggest
- Moz Pro vs Serpstat
- Moz Pro vs Ubersuggest
Data last reviewed: pending verification. All SEO Tools tools →