Copper vs Salesforce: Which CRM Tool Is Better in 2026?

Copper logo

Copper

From $23
VS
Salesforce logo

Salesforce

From $25

Quick verdict

Overall pick: Salesforce

Choose Copper if your team lives in Gmail and Google Workspace and you want a lower starting price of $23 per seat without paying for lead scoring or calling you may not use. Choose Salesforce if you need lead scoring and a built-in dialer for a complex sales team, accepting a slightly higher $25 per-seat starting price. Both cover pipelines, email sync, automations, reporting, mobile, and API.

  • Copper's entry plan ($23) is 8% cheaper than Salesforce's ($25).
  • Only Salesforce offers: lead scoring, built-in dialer & call logs.
Try Copper →Try Salesforce →

Cost calculator

ToolMonthlyYearly
Copper · per user$115.00$1380
Salesforce · per user$125.00$1500

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…PickWhy
Budget-conscious team comparing starting per-seat pricesCopperCopper starts at $23 per seat versus $25 per seat for Salesforce.
Team that needs lead scoringSalesforceSalesforce includes lead scoring; Copper does not.
Team that needs a built-in dialer and call logsSalesforceSalesforce includes calling; Copper does not.
Gmail / Google Workspace-centric teamCopperCopper is positioned as a CRM built specifically for Google Workspace and lists Gmail/Google Workspace teams as a best fit.
Enterprise or complex sales organizationSalesforceSalesforce lists enterprises and complex sales teams as its best fit and covers all eight compared features.

Feature comparison: Copper vs Salesforce

Feature
Copper logo
Copper
Salesforce logo
Salesforce
Free plan❌❌
Starting price$23 /user/mo$25 /user/mo
Visual sales pipelines✅✅
Email tracking & 2-way sync✅✅
Lead scoring—✅
Built-in dialer & call logs—✅
Workflow automations✅✅
Revenue forecasting & reports✅✅
Mobile iOS / Android app✅✅
Public API✅✅

Highlighted rows are where the tools differ.

Pros and cons

Copper logo

Copper

  • Lower starting price at $23 per seat versus $25 for Salesforce
  • Built specifically for Google Workspace, with Gmail/Google Workspace teams as a stated best fit
  • Covers pipelines, email tracking, automations, reporting, mobile app, and API
  • Founded in 2013 and positioned for creative agencies as well
  • No lead scoring
  • No built-in dialer or call logs
  • Per-seat billing means cost scales with team size
Try Copper →
Salesforce logo

Salesforce

  • Covers all eight compared features, including lead scoring and calling
  • Starting price of $25 per seat is close to Copper's
  • Positioned for enterprises and complex sales teams
  • Founded in 1999 with an enterprise CRM focus
  • Starting price is $2 per seat higher than Copper
  • Per-seat billing means cost scales with team size
  • Not positioned specifically for Google Workspace-centric teams
Try Salesforce →

At a glance

Copper logo

Copper

The CRM built specifically for Google Workspace.

Founded 2013 · From $23 · 6/8 tracked features

Best for: Gmail / Google Workspace teams, creative agencies

See Copper alternatives →
Salesforce logo

Salesforce

Industry-leading enterprise customer relationship management.

Founded 1999 · From $25 · 8/8 tracked features

Best for: enterprises, complex sales teams

See Salesforce alternatives →

FAQ

Is Copper cheaper than Salesforce?

Yes, on starting price: Copper starts at $23 per seat and Salesforce at $25 per seat. Both bill per seat.

Does Copper have lead scoring?

No. Copper does not include lead scoring, while Salesforce does.

Does Salesforce have a built-in dialer?

Yes. Salesforce includes a built-in dialer and call logs; Copper does not.

Do both tools have a free plan?

No. Neither Copper nor Salesforce offers a free plan according to the provided data.

Which tool is better for Google Workspace teams?

Copper is positioned as the CRM built specifically for Google Workspace and lists Gmail/Google Workspace teams as a best fit.

Related comparisons

Data last reviewed: pending verification. All CRM tools →