Copper vs HubSpot CRM: Which CRM Tool Is Better in 2026?

Copper

From $23

HubSpot CRM

From $15

Quick verdict

Overall pick: HubSpot CRM

HubSpot CRM is the stronger overall pick because it matches Copper on core features and adds lead scoring and a built-in dialer, plus it starts at a lower per-seat price ($15 vs $23) and offers a free plan. Copper remains a sensible choice for teams that live in Gmail and Google Workspace and want a CRM tailored to that environment. Buyers who need lead scoring or calling should choose HubSpot; Google Workspace-centric teams that don't need those features can pick Copper.

HubSpot CRM's entry plan ($15) is 35% cheaper than Copper's ($23).
HubSpot CRM has a free plan; Copper does not.
Only HubSpot CRM offers: lead scoring, built-in dialer & call logs.

Try Copper →Try HubSpot CRM →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Copper · per user	$115.00	$1380
HubSpot CRM · per user	$75.00	$900

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Budget-conscious small team wanting to start free	HubSpot CRM	HubSpot CRM offers a free plan and a $15 per-seat starting price; Copper has no free plan and starts at $23 per seat.
Team needing lead scoring	HubSpot CRM	HubSpot lists lead scoring as a feature; Copper does not.
Team needing a built-in dialer and call logs	HubSpot CRM	HubSpot includes calling; Copper does not.
Gmail / Google Workspace-centric team	Copper	Copper is positioned as a CRM built specifically for Google Workspace, and lists Gmail/Google Workspace teams among its best-fit audiences.
Creative agency CRM	Copper	Copper lists creative agencies among its best-fit audiences, while HubSpot targets growing SMBs and inbound marketing alignment.

Feature comparison: Copper vs HubSpot CRM

Feature	Copper	HubSpot CRM
Free plan	❌	✅
Starting price	$23 /user/mo	$15 /user/mo
Visual sales pipelines	✅	✅
Email tracking & 2-way sync	✅	✅
Lead scoring	—	✅
Built-in dialer & call logs	—	✅
Workflow automations	✅	✅
Revenue forecasting & reports	✅	✅
Mobile iOS / Android app	✅	✅
Public API	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

Copper

Built specifically for Google Workspace, with Gmail/Google Workspace teams as a stated best fit
Covers pipelines, email tracking, automations, reporting, mobile app, and a public API
Clear per-seat pricing at $23 starting
Positioned for creative agencies

No free plan
Higher starting price per seat than HubSpot ($23 vs $15)
No lead scoring and no built-in calling

Try Copper →

HubSpot CRM

Offers a free plan
Lower starting price per seat at $15
Includes lead scoring and built-in calling, which Copper lacks
Covers all eight listed feature categories

Per-seat billing means costs scale with team size
Not positioned specifically for Google Workspace-centric teams
Targets growing SMBs and inbound marketing alignment rather than creative agencies

Try HubSpot CRM →

At a glance

Copper

The CRM built specifically for Google Workspace.

Founded 2013 · From $23 · 6/8 tracked features

Best for: Gmail / Google Workspace teams, creative agencies

See Copper alternatives →

HubSpot CRM

Inbound marketing, sales and customer service platform.

Founded 2006 · From $15 · 8/8 tracked features

Best for: growing SMBs, inbound marketing alignment

See HubSpot CRM alternatives →

FAQ

Is Copper cheaper than HubSpot CRM?

No. Copper starts at $23 per seat with no free plan, while HubSpot CRM starts at $15 per seat and offers a free plan.

Does Copper have lead scoring?

No. Copper does not list lead scoring, while HubSpot CRM does.

Does HubSpot CRM include a built-in dialer?

Yes. HubSpot CRM lists built-in calling and call logs; Copper does not.

Which tool is better for Google Workspace teams?

Copper is built specifically for Google Workspace and lists Gmail/Google Workspace teams as a best fit, making it the more targeted choice for that environment.

Do both tools offer a public API and mobile app?

Yes. Both Copper and HubSpot CRM list a public API and a mobile iOS/Android app.

Related comparisons

Data last reviewed: pending verification. All CRM tools →