Copper vs Zoho CRM: Which CRM Tool Is Better in 2026?
Copper
From $23Zoho CRM
From $14Quick verdict
Overall pick: Zoho CRM
Zoho CRM wins on breadth and price: it costs less per seat, offers a free plan, and includes lead scoring and a built-in dialer that Copper lacks. Copper is the better fit for teams that live in Gmail and Google Workspace and want a CRM built around that workflow, and it still covers pipelines, email sync, automations, reporting, mobile, and API. Buyers who need lead scoring or call logging should choose Zoho CRM; buyers prioritizing deep Google Workspace alignment should choose Copper.
- Zoho CRM's entry plan ($14) is 39% cheaper than Copper's ($23).
- Zoho CRM has a free plan; Copper does not.
- Only Zoho CRM offers: lead scoring, built-in dialer & call logs.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Copper · per user | $115.00 | $1380 |
| Zoho CRM · per user | $70.00 | $840 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Budget-conscious team comparing entry prices | Zoho CRM | Zoho CRM starts at $14 per seat versus Copper at $23 per seat, and Zoho also offers a free plan while Copper does not. |
| Team that needs lead scoring | Zoho CRM | Zoho CRM includes lead scoring; Copper does not list lead scoring among its features. |
| Sales team wanting built-in calling and call logs | Zoho CRM | Zoho CRM includes a built-in dialer and call logs; Copper does not offer built-in calling. |
| Gmail and Google Workspace-centric team | Copper | Copper is positioned as the CRM built specifically for Google Workspace, and it lists Gmail/Google Workspace teams among its best-fit users. |
| Creative agency needing core CRM features | Copper | Copper lists creative agencies as a best-fit audience and covers pipelines, email tracking, automations, reporting, mobile, and API. |
Feature comparison: Copper vs Zoho CRM
| Feature | ||
|---|---|---|
| Free plan | ❌ | ✅ |
| Starting price | $23 /user/mo | $14 /user/mo |
| Visual sales pipelines | ✅ | ✅ |
| Email tracking & 2-way sync | ✅ | ✅ |
| Lead scoring | — | ✅ |
| Built-in dialer & call logs | — | ✅ |
| Workflow automations | ✅ | ✅ |
| Revenue forecasting & reports | ✅ | ✅ |
| Mobile iOS / Android app | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Copper
- Built specifically for Google Workspace and Gmail teams
- Covers pipelines, email tracking and 2-way sync, automations, reporting, mobile app, and public API
- Clear fit for creative agencies per its best-for list
- No free plan
- Higher starting price at $23 per seat versus $14 for Zoho CRM
- No lead scoring and no built-in dialer or call logs
Zoho CRM
- Lower starting price at $14 per seat
- Offers a free plan
- Includes lead scoring and built-in dialer with call logs
- Covers pipelines, email tracking, automations, reporting, mobile app, and API
- Not positioned specifically for Google Workspace workflows
- Best suited to budget-conscious teams and existing Zoho ecosystem users rather than agencies specifically
At a glance
The CRM built specifically for Google Workspace.
Founded 2013 · From $23 · 6/8 tracked features
Best for: Gmail / Google Workspace teams, creative agencies
See Copper alternatives →Feature-packed omnichannel CRM on a budget.
Founded 2005 · From $14 · 8/8 tracked features
Best for: budget-conscious teams, Zoho ecosystem users
See Zoho CRM alternatives →FAQ
Is Copper cheaper than Zoho CRM?
No. Copper starts at $23 per seat, while Zoho CRM starts at $14 per seat and also offers a free plan.
Does Copper have lead scoring?
No. Copper does not list lead scoring, while Zoho CRM does include it.
Which tool includes built-in calling?
Zoho CRM includes a built-in dialer and call logs; Copper does not offer built-in calling.
Which tool is better for Google Workspace teams?
Copper, which is built specifically for Google Workspace and lists Gmail/Google Workspace teams as a best fit.
Do both tools offer a public API and mobile app?
Yes. Both Copper and Zoho CRM list a public API and a mobile iOS/Android app.
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Data last reviewed: pending verification. All CRM tools →