HubSpot CRM vs Zoho CRM: Which CRM Tool Is Better in 2026?

HubSpot CRM

From $15

Zoho CRM

From $14

Quick verdict

Overall pick: Tie

Zoho CRM is the lower-cost option at $14 per seat versus $15 for HubSpot, and it suits budget-conscious teams already using the Zoho ecosystem. HubSpot CRM, founded in 2006, is positioned for growing SMBs and inbound marketing alignment. Since both tools include every feature compared here, pick Zoho CRM for price sensitivity and HubSpot CRM for inbound marketing alignment.

Zoho CRM's entry plan ($14) is 7% cheaper than HubSpot CRM's ($15).
Both offer a free plan, so you can test them side by side at no cost.
They cover the same 8 of 8 core features we track, so price and UX decide.

Try HubSpot CRM →Try Zoho CRM →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
HubSpot CRM · per user	$75.00	$900
Zoho CRM · per user	$70.00	$840

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Budget-conscious team comparing entry per-seat cost	Zoho CRM	Zoho CRM starts at $14 per seat versus $15 for HubSpot CRM.
SMB focused on aligning sales with inbound marketing	HubSpot CRM	HubSpot CRM lists inbound marketing alignment among its best-for use cases.
Team already using the Zoho ecosystem	Zoho CRM	Zoho CRM lists Zoho ecosystem users among its best-for use cases.
Buyer needing visual pipelines, email tracking, lead scoring, calling, automations, reporting, mobile app, and API	Tie	Both tools include all eight compared features.

Feature comparison: HubSpot CRM vs Zoho CRM

Feature	HubSpot CRM	Zoho CRM
Free plan	✅	✅
Starting price	$15 /user/mo	$14 /user/mo
Visual sales pipelines	✅	✅
Email tracking & 2-way sync	✅	✅
Lead scoring	✅	✅
Built-in dialer & call logs	✅	✅
Workflow automations	✅	✅
Revenue forecasting & reports	✅	✅
Mobile iOS / Android app	✅	✅
Public API	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

HubSpot CRM

Includes all eight compared features: pipelines, email tracking, lead scoring, calling, automations, reporting, mobile app, and API.
Offers a free plan.
Positioned for growing SMBs and inbound marketing alignment.

Starting price of $15 per seat is $1 more than Zoho CRM.
Billing is per seat, so cost scales with team size.

Try HubSpot CRM →

Zoho CRM

Includes all eight compared features: pipelines, email tracking, lead scoring, calling, automations, reporting, mobile app, and API.
Offers a free plan.
Starting price of $14 per seat is $1 lower than HubSpot CRM.

Billing is per seat, so cost scales with team size.
Best-for positioning centers on budget-conscious teams and Zoho ecosystem users rather than inbound marketing alignment.

Try Zoho CRM →

At a glance

HubSpot CRM

Inbound marketing, sales and customer service platform.

Founded 2006 · From $15 · 8/8 tracked features

Best for: growing SMBs, inbound marketing alignment

See HubSpot CRM alternatives →

Zoho CRM

Feature-packed omnichannel CRM on a budget.

Founded 2005 · From $14 · 8/8 tracked features

Best for: budget-conscious teams, Zoho ecosystem users

See Zoho CRM alternatives →

FAQ

Is HubSpot CRM cheaper than Zoho CRM?

No. HubSpot CRM starts at $15 per seat, while Zoho CRM starts at $14 per seat.

Do both tools offer a free plan?

Yes, both HubSpot CRM and Zoho CRM offer a free plan.

Which features do HubSpot CRM and Zoho CRM share?

Both include visual sales pipelines, email tracking and 2-way sync, lead scoring, built-in dialer and call logs, workflow automations, revenue forecasting and reports, a mobile iOS/Android app, and a public API.

Which tool is better for inbound marketing alignment?

HubSpot CRM lists inbound marketing alignment among its best-for use cases; Zoho CRM does not.

Which tool is better for Zoho ecosystem users?

Zoho CRM lists Zoho ecosystem users among its best-for use cases; HubSpot CRM does not.

Related comparisons

Data last reviewed: pending verification. All CRM tools →