Capsule vs Close: Which CRM Tool Is Better in 2026?
Capsule
From $18Close
From $49Quick verdict
Overall pick: Close
Pick Capsule if you are a solopreneur or small business that wants a simple CRM at a lower per-seat price and does not need built-in calling or workflow automations. Pick Close if you run an inside sales team doing high-volume outreach, since it adds a built-in dialer and workflow automations that Capsule lacks. Capsule starts at $18 per seat and offers a free plan; Close starts at $49 per seat with no free plan. Neither tool offers lead scoring.
- Capsule's entry plan ($18) is 63% cheaper than Close's ($49).
- Capsule has a free plan; Close does not.
- Only Close offers: built-in dialer & call logs, workflow automations.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Capsule · per user | $90.00 | $1080 |
| Close · per user | $245.00 | $2940 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Solopreneur needing a low-cost CRM | Capsule | Capsule starts at $18 per seat and offers a free plan, versus Close at $49 per seat with no free plan. |
| Inside sales team making frequent calls | Close | Close includes a built-in dialer and call logs; Capsule does not offer calling. |
| Team wanting workflow automations | Close | Close supports workflow automations, while Capsule lists no automation feature. |
| Small business prioritizing simplicity | Capsule | Capsule is positioned as a simple, intuitive CRM for small businesses and is listed as best for solopreneurs and small businesses wanting simplicity. |
| High-volume outreach operation | Close | Close is built for inside sales teams and high-volume outreach, with calling, SMS and email sequences per its tagline. |
Feature comparison: Capsule vs Close
| Feature | ||
|---|---|---|
| Free plan | ✅ | ❌ |
| Starting price | $18 /user/mo | $49 /user/mo |
| Visual sales pipelines | ✅ | ✅ |
| Email tracking & 2-way sync | ✅ | ✅ |
| Lead scoring | — | — |
| Built-in dialer & call logs | — | ✅ |
| Workflow automations | — | ✅ |
| Revenue forecasting & reports | ✅ | ✅ |
| Mobile iOS / Android app | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Capsule
- Lower starting price at $18 per seat
- Free plan available
- Simple, intuitive CRM aimed at small businesses
- Includes pipelines, email tracking, reporting, mobile app and API
- No built-in dialer or call logs
- No workflow automations
- No lead scoring
Close
- Built-in dialer and call logs
- Workflow automations included
- Designed for inside sales teams and high-volume outreach
- Includes pipelines, email tracking, reporting, mobile app and API
- Higher starting price at $49 per seat
- No free plan
- No lead scoring
At a glance
Simple, intuitive online CRM for small businesses.
Founded 2009 · From $18 · 5/8 tracked features
Best for: solopreneurs, small businesses wanting simplicity
See Capsule alternatives →Inside sales CRM with built-in calling, SMS and email sequences.
Founded 2013 · From $49 · 7/8 tracked features
Best for: inside sales teams, high-volume outreach
See Close alternatives →FAQ
Is Capsule cheaper than Close?
Yes. Capsule starts at $18 per seat and offers a free plan, while Close starts at $49 per seat with no free plan.
Does Capsule have a built-in dialer?
No. Capsule does not list calling or call logs, while Close includes a built-in dialer and call logs.
Do both tools offer workflow automations?
No. Close supports workflow automations; Capsule does not list automations.
Do Capsule and Close both offer lead scoring?
No. Neither Capsule nor Close lists lead scoring.
Which tool is better for high-volume outreach?
Close, since it is built for inside sales teams and high-volume outreach and includes calling and automations that Capsule lacks.
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Data last reviewed: pending verification. All CRM tools →