Wix eCommerce vs WooCommerce: Which E-Commerce Tool Is Better in 2026?

Wix eCommerce

From $17

WooCommerce

From $0

Quick verdict

Overall pick: WooCommerce

WooCommerce wins on cost of entry because it is free and open-source, which suits WordPress users who want complete store customization and are prepared to run their own site. Wix eCommerce is the better fit for small boutique shops and creative entrepreneurs who prefer an intuitive drag-and-drop builder and a predictable flat fee starting at $17 per month. Since every compared feature is present in both tools, the decision comes down to pricing model and platform preference rather than missing capabilities.

WooCommerce's entry plan ($0) is 100% cheaper than Wix eCommerce's ($17).
WooCommerce has a free plan; Wix eCommerce does not.
They cover the same 8 of 8 core features we track, so price and UX decide.

Try Wix eCommerce →Try WooCommerce →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Wix eCommerce · flat	$17.00	$204
WooCommerce · flat	$0.00	$0

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Buyer with no budget for platform fees	WooCommerce	WooCommerce has a free plan and a starting price of $0, while Wix eCommerce has no free plan and starts at $17 per month.
Creative entrepreneur who wants a drag-and-drop store builder	Wix eCommerce	Wix eCommerce is described as an intuitive drag-and-drop website builder with integrated store tools and is listed as best for creative entrepreneurs.
Existing WordPress site owner adding a store	WooCommerce	WooCommerce is open-source e-commerce built on WordPress and is listed as best for WordPress users.
Buyer who wants complete store customization	WooCommerce	WooCommerce is positioned as fully customizable and best for complete store customization.
Small boutique shop wanting a predictable flat fee	Wix eCommerce	Wix eCommerce uses flat billing starting at $17 per month and is listed as best for small boutique shops.

Feature comparison: Wix eCommerce vs WooCommerce

Feature	Wix eCommerce	WooCommerce
Free plan	❌	✅
Starting price	$17 /mo	$0 /mo
Multi-channel inventory management	✅	✅
Abandoned cart recovery	✅	✅
Point of Sale (POS) hardware & integration	✅	✅
0% native transaction fees	✅	✅
Custom domain with free SSL	✅	✅
Multi-currency international checkout	✅	✅
Rich third-party app marketplace	✅	✅
REST & GraphQL developer APIs	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

Wix eCommerce

Flat billing with a starting price of $17 per month makes costs predictable.
Intuitive drag-and-drop builder with integrated online store tools.
Covers all compared features, including inventory management, abandoned cart recovery, POS support, multi-currency, and APIs.
Positioned for small boutique shops and creative entrepreneurs.

No free plan, so there is a cost from day one.
Starting price of $17 per month is higher than WooCommerce's $0 entry point.
Less suited to buyers who want open-source, fully customizable software on WordPress.

Try Wix eCommerce →

WooCommerce

Free plan with a starting price of $0.
Open-source and fully customizable, built on WordPress.
Covers all compared features, including inventory management, abandoned cart recovery, POS support, multi-currency, and APIs.
Positioned for WordPress users and complete store customization.

Not aimed at buyers who want a drag-and-drop builder; it is built on WordPress.
Best suited to WordPress users, which may not fit buyers outside that ecosystem.
Customization focus may appeal less to small boutique shops wanting a simple hosted setup.

Try WooCommerce →

COMMUNITY POLL

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At a glance

Wix eCommerce

Intuitive drag-and-drop website builder with integrated online store tools.

Founded 2006 · From $17 · 8/8 tracked features

Best for: small boutique shops, creative entrepreneurs

See Wix eCommerce alternatives →

WooCommerce

Open-source, fully customizable e-commerce platform built on WordPress.

Founded 2011 · From $0 · 8/8 tracked features

Best for: WordPress users, complete store customization

See WooCommerce alternatives →

FAQ

Is Wix eCommerce cheaper than WooCommerce?

No. WooCommerce has a free plan and a starting price of $0, while Wix eCommerce has no free plan and starts at $17 per month with flat billing.

Do both tools support the same features?

Yes. Both are listed as supporting inventory management, abandoned cart recovery, POS support, zero native transaction fees, custom domains, multi-currency, an app store, and APIs.

Which tool is better for WordPress users?

WooCommerce, which is open-source e-commerce built on WordPress and is listed as best for WordPress users.

Which tool is better for creative entrepreneurs?

Wix eCommerce, which is described as an intuitive drag-and-drop builder and is listed as best for creative entrepreneurs and small boutique shops.

How do the pricing models differ?

Both use flat billing, but WooCommerce starts at $0 with a free plan, while Wix eCommerce starts at $17 per month with no free plan.

Related comparisons

Data last reviewed: pending verification. All E-Commerce tools →