Squarespace vs Unbounce: Which Website Builders Tool Is Better in 2026?
Squarespace
From $16Unbounce
From $74Quick verdict
Overall pick: Tie
Choose Squarespace if you need an affordable all-in-one website with native eCommerce and polished templates for creative or lifestyle brands. Choose Unbounce if your priority is landing pages for PPC campaigns and A/B testing, and you can justify the higher starting price. Neither tool offers a free plan or a dynamic CMS database, so factor those limitations into your decision.
- Squarespace's entry plan ($16) is 78% cheaper than Unbounce's ($74).
- Only Squarespace offers: native checkout / ecommerce.
- Only Unbounce offers: scroll & interaction animations.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Squarespace · flat | $16.00 | $192 |
| Unbounce · flat | $74.00 | $888 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Building a creative portfolio or lifestyle brand site | Squarespace | Squarespace starts at $16/month flat and is best for creative portfolios and lifestyle & hospitality brands, with native eCommerce included. |
| Running PPC campaigns that need dedicated landing pages | Unbounce | Unbounce is designed for PPC marketers & agencies and A/B testing conversion optimization, with scroll & interaction animations. |
| Selling products directly on your website | Squarespace | Squarespace includes native checkout/eCommerce, while Unbounce does not offer eCommerce. |
| Adding scroll and interaction animations to pages | Unbounce | Unbounce supports scroll & interaction animations, while Squarespace does not. |
| Minimizing monthly software cost | Squarespace | Squarespace starts at $16/month flat versus Unbounce at $74/month flat. |
Feature comparison: Squarespace vs Unbounce
| Feature | | |
|---|---|---|
| Free plan | ❌ | ❌ |
| Starting price | $16 /mo | $74 /mo |
| Visual drag-and-drop editor | ✅ | ✅ |
| Custom code & HTML/JS injection | ✅ | ✅ |
| Native checkout / eCommerce | ✅ | — |
| Dynamic CMS collection database | — | — |
| Custom domain connection | ✅ | ✅ |
| Granular SEO & sitemap controls | ✅ | ✅ |
| Multi-device responsive breakpoints | ✅ | ✅ |
| Scroll & interaction animations | — | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Squarespace
- Starting price of $16/month flat is significantly lower than Unbounce's $74/month.
- Native checkout/eCommerce is included for selling products directly.
- Supports custom code, custom domain, SEO tools, and responsive breakpoints.
- Best suited for creative portfolios and lifestyle & hospitality brands.
- No dynamic CMS collection database.
- No scroll or interaction animations.
- No free plan available.
Unbounce
- Supports scroll and interaction animations for engaging landing pages.
- Designed for PPC marketers & agencies and A/B testing conversion optimization.
- Includes custom code, custom domain, SEO tools, and responsive breakpoints.
- Flat pricing at $74/month starting price.
- No native checkout/eCommerce.
- No dynamic CMS collection database.
- Starting price of $74/month is much higher than Squarespace's $16/month.
Which tool would you pick for your stack?
Cast your vote to see real-time peer recommendations from other software buyers.
At a glance
Award-winning designer templates and polished all-in-one websites.
Founded 2003 · From $16 · 6/8 tracked features
Best for: creative portfolios, lifestyle & hospitality brands
See Squarespace alternatives →AI-powered landing page builder designed to maximize ad conversions.
Founded 2009 · From $74 · 6/8 tracked features
Best for: PPC marketers & agencies, A/B testing conversion optimization
See Unbounce alternatives →FAQ
Is Squarespace cheaper than Unbounce?
Yes, Squarespace starts at $16/month flat, while Unbounce starts at $74/month flat.
Does Unbounce offer eCommerce?
No, Unbounce does not have native checkout/eCommerce, but Squarespace does.
Which tool has scroll and interaction animations?
Unbounce supports scroll & interaction animations, while Squarespace does not.
Do either of these tools have a free plan?
No, neither Squarespace nor Unbounce offers a free plan.
Which tool is better for PPC marketers?
Unbounce is best for PPC marketers & agencies and A/B testing conversion optimization.
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Data last reviewed: pending verification. All Website Builders tools →